This sounds like one of those classic "drunk" ideas that should have stayed in the bar.
Marketer #1 (slamming a tequila shot): Superman, porn, vomit.
Marketer #2 (downing a shot of Wild Turkey): Yes! You rock, man! That is PURE genius! We will win awards for it, dude! High five!
And that was how an idea was born, and then how an idea led to a revolution. Well, maybe not. Microsoft is moving into daring new territory, but is this a good thing? You be the judge:
