The Microsoft Services website is for enterprise customers to learn about Microsoft Services’ planning, deployment and support solutions. Customers can download free resources to understand Microsoft’s approach to the latest IT trends.
When I started working with Microsoft Services on this website, content was out of date and scattered across multiple legacy platforms. I helped to identify problems and provide solutions for content, branding, and platform. This was an ongoing project that spanned multiple iterations.
- User Experience and Design – Created wireframes and coded the homepage and landing pages.
- Content Development – Worked with the content managers and stakeholders on campaigns and content updates to ensure that we met Microsoft guidelines for voice and style.
- Metrics – Implemented WebTrends and Comscore and then worked with executives and managers to determine our reporting needs. I sought out ways to improve our metrics by working with other teams to implement new tools and capabilities.
- Contact Experience – For our contact form, I researched in-house solutions and made contacts that enabled us to implement a better contact form for our customers. This led to a great improvement in our customer satisfaction scores and to the ability to track sales from the website.
- SEO – Set up basic standards for SEO (page titles, meta description guidelines) that greatly improved our search engine rankings.
- Maintenance and Support – Developed new page layouts for the Microsoft CMS, imagery and more. I helped determine SLAs and set up a content tracking system to track our updates and issues for reporting and process improvement.